Every broker reads the 5500 filings.
We turn them into playbook triggers.
Every ERISA-covered group health plan files Form 5500 + Schedule A with the DOL annually. Velora parses all of them nightly. When a BOR changes, a premium jumps, a carrier switches, or a filing goes late — the right playbook fires automatically.
No other outbound tool ships this. Not Apollo. Not Salesloft. Not Zywave.
- New broker-of-record18 min ago
Marvell Industries filed a new 5500 naming Lockton as BOR (prev: AssuredPartners). 412 lives · 6/1 renewal · $980k premium.
Fire compete-playbook to CFO + Benefits Mgr - Premium spike 23%2 hr ago
Northstar Logistics YoY premium rose $184k. Health plan claims shifted carrier mix (UHC → Aetna mid-year).
Fire renewal-rescue cadence — 150 days out from renewal - Carrier switch detected5 hr ago
Cedar Rd Logistics moved from BCBS TX to Cigna mid-plan-year. Indicates dissatisfaction; window for voluntary products.
Voluntary cross-sell play to incumbent broker's book - Headcount surgeyesterday
Ridgeview Health added 87 FTE in Q1 — up from 1,048 to 1,135. Existing broker may not have capacity; census refresh overdue.
Benefits stress-test pitch — census cleanup + voluntary - Late 5500 filing2 days ago
Summit Legal missed their 2024 5500 deadline by 46 days. Penalty exposure up to $2,586/day. Broker didn't catch it.
Compliance-rescue pitch to HR contact
- DOL EFAST2Form 5500 + Schedule A filings \u2014 BOR, commission, premium, carrier
- CMS ACA filings1094-C / 1095-C \u2014 enrolled lives, coverage offer, affordability
- State rate filingsSERFF + 50-state DOI submissions \u2014 carrier price moves by market
- NPPES provider registry30M+ NPI records \u2014 network disruption and provider churn
- Public employer signalsNew-hire surges, M&A, layoffs, funding rounds
Generic SDR tools buy intent data from Bombora or 6sense — firmographic guesses about buying stage. Benefits brokers have something better: public regulatory filingsthat map directly to buying moments. Velora reads them so your producers don't have to.
Velora Marketing bolts onto the CRM you already run.
Four ways to wire up. Native to Atlas, certified on HubSpot, enterprise-ready on Salesforce — and a standalone broker CRM built in for agencies starting fresh.
Built-in sync. Every call, email, reply, meeting, voicemail writes to Atlas CRM. Renewals, policies, and commissions flow the other way.
- Bidirectional sync out of the box
- Targeting reads Atlas census + renewals
- Replies auto-log to the right contact
OAuth in 60 seconds. Contacts, companies, deals, and activities sync both ways. Playbooks fire against HubSpot lists. Enrollments pause on deal-stage change.
- OAuth + bidirectional sync
- Playbooks against HubSpot lists
- Stage-change triggers enrollment pause
Managed package with Financial Services Cloud mapping. Leads, accounts, opportunities, and custom broker objects all supported. Audit trail writes back per activity.
- FSC-aware object mapping
- Per-activity audit trail
- Custom broker objects supported
Velora ships with its own lightweight book-of-business CRM. Import a CSV and you're running. Upgrade to Atlas when you outgrow it.
- Built-in broker CRM
- CSV import + dedup
- Migrate to Atlas when ready
We charted our product against the four tools brokers
actually cobble together today.
AgencyZoom (Vertafore) is P&C-first. NextAgency is benefits-native but outbound-light. Zywave is the enterprise-priced 2016 UX. Apollo is a generic SDR tool with no broker data. Every cell in this table is sourced to our April 2026 market research.
| Capability | VVelora | AgencyZoom | NextAgency | Zywave | Apollo |
|---|---|---|---|---|---|
Email campaigns | Partial | ||||
SMS (10DLC-compliant) Timezone-aware, STOP handling, A2P-registered | Partial | ||||
AI voice agent (inbound) Retell-powered 24/7 pickup + qualification | |||||
AI voice agent (outbound) Parallel dialer with live producer handoff | |||||
Ringless voicemail Drop Cowboy + Slybroadcast, vendor pass-through pricing | |||||
LinkedIn dispatch | Partial | ||||
AI reply-intent routing 6-class: meeting, objection, OOO, unsub, bounce, question | |||||
SIC-coded targeting 4-digit SIC, not 2-digit NAICS | Partial | Partial | |||
Enrolled-lives (not headcount) | |||||
Renewal-month timing Cadence fires backward from renewal month | Partial | Partial | Partial | ||
Current-carrier targeting Filter by UHC / Anthem / etc | Partial | ||||
Form 5500 Signal Engine Public DOL filings → playbook triggers | |||||
Carrier-appointment routing Routes to producer who can actually write it | |||||
TCPA state-aware (FL/WA/OK/MD) | |||||
HubSpot bidirectional sync | Partial | ||||
Salesforce bidirectional sync | Partial | ||||
Atlas CRM native | |||||
Pricing Mid-market tier | Contact us | See vendor | See vendor | See vendor | See vendor |
Source: Velora Marketing competitive research, April 2026. Seedocs/MARKET_RESEARCH_2026_04_18.mdin the repo for full methodology.
What does this look like
for your book?
Four inputs, three honest outputs. Slide the inputs to your numbers and see the incremental pipeline Velora unlocks against your current outbound baseline.
How many groups are in your active prospecting list?
Across your medical / dental / vision / life lines.
What you measure today. Industry baseline for benefits cold outbound is around 1–3%.
Brokers with seasonal books (e.g. concentrated in Jan + Jul renewals) see higher numbers in those quarters.
Atlas runs the rest of broker work.
Velora Marketing fills the pipeline. Atlastakes over the moment a prospect becomes a client — renewals, SBC parsing, commission reconciliation, and claims repricing across 79 networks. Pairs with your AMS, or replaces it.
- 01
Renewal pipeline
Auto-triggers at 90, 60, and 30 days. Tasks, checklists, carrier outreach, all without leaving the OS.
- 02PHI-free
Claims repricing
Upload a client's claims file. Reprice across 5 networks in seconds. Member data never leaves the broker's machine.
- 03
SBC parser
Carrier SBC PDF → structured plan-design data in 45 minutes. Saves the consultant fee.
- 04
Commission reconciliation
Claude Vision reads each carrier statement line-by-line. Flags every missing or underpaid entry.
Pricing TBA.Atlas is available as an add-on to Velora Marketing or standalone. Tell us what you'd want.
Learn about AtlasSee Velora on
your pipeline.
30-minute walkthrough with your real target list, your real CRM, and a live playbook. No rip-out, no consultants — just a working demo.
- Wire your HubSpot or Salesforce in real time
- Launch a 3-step cadence to a 50-lead segment
- Honest answers on what we don't do yet