Definition

The system-of-record for a brokerage's book — clients, plans, policies, commissions, renewals. Common AMSes in benefits: Applied Epic, AMS360, Zywave, AgencyZoom (low-end). Distinct from a CRM, which manages prospects and pipeline.

Related in brokerage operations

TPA

A vendor that processes claims, manages eligibility, and handles plan administration for a self-funded employer.

SIC code

Standard Industrial Classification code — a 4-digit industry classifier the federal government has used since 1937.

NAICS

The 6-digit successor to SIC, replacing it for federal statistical purposes in 1997.

Enrolled lives

The count of employees + dependents covered under a benefits plan.

Velora speaks the broker domain natively.

SIC, enrolled lives, renewal month, current carrier — every term in this glossary corresponds to a field Velora's outbound engine actually uses for targeting, segmentation, and cadence selection.

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