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Velora Marketing + HubSpot

Bidirectional sync with HubSpot — paste-token today, OAuth handshake on the roadmap.

HubSpot is the CRM most mid-market broker agencies already run. Velora's HubSpot integration reads contacts, companies, and deals via HubSpot's REST API, and writes activity timeline events for every Velora-originated send and reply.

Two connection paths: (1) paste a HubSpot Private App access token into /admin/settings → Integrations → HubSpot — fastest, available today; (2) OAuth via Velora's HubSpot developer app — the routes are scaffolded (`/api/auth/hubspot/start` + `/callback`) and ready to enable once the developer app passes HubSpot's review. Both paths feed the same downstream sync code; the auth method is what differs.

The sync is idempotent — Velora-originated activity writes back marked as Velora-sourced so HubSpot never loops it back in as a third-party touch. Field mapping is configurable per-tenant; the default mapping handles the standard HubSpot benefits-broker schema (lives → Number of Employees, renewal date → Custom Date, carrier → Custom Single-line, SIC → Industry).

Data flow

What moves between Velora and HubSpot.

Velora sends to HubSpot
  • Activities (email, SMS, voice) onto contact timeline
  • Meeting bookings
  • Reply intent classification as a custom event
Velora receives from HubSpot
  • Contacts + companies + deals
  • Custom-property values for lives, renewal date, carrier
  • Lifecycle stage + lead status
Setup

How to connect.

From /admin/settings → Integrations → HubSpot, paste a HubSpot Private App access token (HubSpot's docs walk through creating one). Choose which pipelines to sync. Field mapping wizard runs once during connect; can be re-run anytime. OAuth-based connect lands once the handshake is built.