Definition

The broker designated by an employer as their agent for a specific plan or carrier relationship. AOR letters are the formal mechanism brokers use to assume an account from a previous broker.

Related in lifecycle

Renewal

The annual cycle when an employer's group health plan re-prices, often with a new carrier or a redesigned plan.

Open enrollment

The annual window when employees can enroll in, change, or drop their group benefits coverage.

QLE

A life change that triggers a special enrollment period — marriage, divorce, birth/adoption, loss of other coverage, change in employment status, dependent reaching age 26.

BOR

Synonym for Agent of Record in many markets.

Velora speaks the broker domain natively.

SIC, enrolled lives, renewal month, current carrier — every term in this glossary corresponds to a field Velora's outbound engine actually uses for targeting, segmentation, and cadence selection.

See it on your book Browse all 47 terms →