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All glossary terms
Outbound & marketing

Cadence

Also called: Sequence · Playbook

Definition

A predefined sequence of outreach touches across channels (email → SMS → call → voicemail → LinkedIn) with timing, branching, and reply-routing logic.

For brokers

Velora ships seven channels in a single cadence — the playbook layer is the configuration; the channel layer is the dispatch. One config, all channels, one set of rules.

Related in outbound & marketing

RVM

A voicemail dropped directly into the recipient's voicemail box without ringing the phone.

Merge tag

A placeholder in a message template that resolves at send time to a per-recipient value — {first_name}, {company}, {renewal_month}, etc.

Deliverability

The probability that a sent email lands in the recipient's inbox vs.

SPF / DKIM / DMARC

The three email authentication standards.

Velora speaks the broker domain natively.

SIC, enrolled lives, renewal month, current carrier — every term in this glossary corresponds to a field Velora's outbound engine actually uses for targeting, segmentation, and cadence selection.

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