Definition

The probability that a sent email lands in the recipient's inbox vs. spam folder vs. nowhere. Driven by domain reputation, authentication (SPF/DKIM/DMARC), engagement signals, list hygiene, and content factors.

Related in outbound & marketing

RVM

A voicemail dropped directly into the recipient's voicemail box without ringing the phone.

Cadence

A predefined sequence of outreach touches across channels (email → SMS → call → voicemail → LinkedIn) with timing, branching, and reply-routing logic.

Merge tag

A placeholder in a message template that resolves at send time to a per-recipient value — {first_name}, {company}, {renewal_month}, etc.

SPF / DKIM / DMARC

The three email authentication standards.

Velora speaks the broker domain natively.

SIC, enrolled lives, renewal month, current carrier — every term in this glossary corresponds to a field Velora's outbound engine actually uses for targeting, segmentation, and cadence selection.

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