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All glossary terms
Compliance & regulatory

CTIA

The wireless carrier industry trade association. Publishes the SMS messaging principles every U.S. carrier enforces — STOP/HELP keywords, opt-in confirmation, unsolicited messaging definitions. CTIA non-compliance = carrier-level filtering before messages reach the recipient.

Authority source

CTIA Messaging Principles

Velora speaks the broker domain natively.

SIC, enrolled lives, renewal month, current carrier — every term in this glossary corresponds to a field Velora's outbound engine actually uses for targeting, segmentation, and cadence selection.