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All glossary terms
Compliance & regulatory

HIPAA

Also called: Health Insurance Portability and Accountability Act

1996 federal law that, among other things, sets a federal floor for protecting individually identifiable health information (PHI). Covered entities = health plans, healthcare providers, healthcare clearinghouses. Business associates = vendors that touch PHI on their behalf.

For brokers

Velora Marketing does not currently process PHI by default — ingestion is scoped to non-PHI fields. A HIPAA-aware mode for agencies that handle PHI is on the roadmap; we will require a signed BAA before enabling it.

Authority source

HHS HIPAA for professionals

Velora speaks the broker domain natively.

SIC, enrolled lives, renewal month, current carrier — every term in this glossary corresponds to a field Velora's outbound engine actually uses for targeting, segmentation, and cadence selection.