HIPAA
Also called: Health Insurance Portability and Accountability Act
Definition
1996 federal law that, among other things, sets a federal floor for protecting individually identifiable health information (PHI). Covered entities = health plans, healthcare providers, healthcare clearinghouses. Business associates = vendors that touch PHI on their behalf.
For brokers
Velora Marketing does not currently process PHI by default — ingestion is scoped to non-PHI fields. A HIPAA-aware mode for agencies that handle PHI is on the roadmap; we will require a signed BAA before enabling it.